ABOUT JACLYN
Education
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Bachelor of Science in Marketing with Analytics Minor
Singapore University of Social Sciences
Second Upper-Class Honours
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Diploma in Hotel Leisure and Facilities Management
Singapore Polytechnic
Experience
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KILSA Global
Internship - Business Associate
Jun 2022 to Dec 2022
  1. Improved Search Engine Optimisation (SEO) performance with articles and keyword research
  2. Pioneered market research projects to expand the company’s client deliverables
  3. Developed B2B marketing and branding activities with a digital focus on LinkedIn
  4. Supported business development projects for the Artificial Intelligence (AI), Food and Beverage (F&B), and Social Services sector
Mandom Corporation Singapore
Internship - FMCG Marketing Intern (Beauty, Haircare, and Homecare)		Jan 2022 to Jun 2022
  1. Improved SEO performance with backlink strategy and keyword recommendations
  2. Conceptualised and executed activation campaigns, involving digital and in-store communication efforts, to improve the sales of the cosmetics line by 25%
  3. Designed and produced content and visual assets for social media
  4. Conducted market research to identify consumer trends and competitive landscape analysis
  5. Assisted with trade marketing by creating design briefs for point of
    sales materials (POSM) and planogram
  6. Collaborated with creative agencies to produce assets including AR Filters, POS materials, videos and static assets
Meltwater News SG1 PTE (Limited)
Media Monitoring Intern (Government Services)		Jun 2021 to Aug 2021
  1. Analysed social media sentiments to provide meaningful insights for clients in the public sector
  2. Prepared qualitative reports for broadcasts segments, print and online news, with fluent Chinese-English translation
  3. Assisted in debugging code for report generation
Social Gifting
Marketing and Logistics Assistant		Dec 2020 to Mar 2021
  1. Assisted in product photography and managed product offerings on Wix, Shopify and Fairmarch
  2. Increased sales by 30% by analysing sales transactions and developing product bundles
  3. Improved website organic traffic by 15% through SEO and keyword research
  4. Generated corporate leads and mapped out the relationship marketing blueprint (Involvement funnel)
  5. Co-managed the Business Development and Sales & Logistics team
Shangri-La Hotel Singapore
Human Resource (Projects)
Jul 2019 to Jan 2020
  1. Utilised Excel VBA to perform data cleaning and analysis for the computation of variable bonuses, career development, performance review
  2. Performed write-up for project proposal related to work pass, population analysis, career progression
Shangri-La Hotel Singapore
Service Leader - Human Resource		Jul 2017 to Jan 2019
  1. Planned and executed employee engagement activities, including, poster designing and budgeting
  2. Designed and crafted social media content and increased social media traffic by 30%
  3. Performed write-ups and effectively communicated with colleagues via the bi-annual employee newsletter
  4. Assisted in filming and editing videos (via iMovie) for employee activities and farewell collage
Focus
 
Digital Marketing
Marketing Analytics
Marketing Strategy
Brand Management

Core Competencies

Marketing Analytics (Google Analytics, Social Media Analytics)
Data Visualisation (Tableau, Power BI)
Business Analytics (Python, SQL)
Scripting Languages (HTML, CSS)
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Certifications
 
Digital Marketing Certified
Excel for Marketers
Learn CSS Course
Learn HTML Course
Search Engine Optimisation (SEO) Certified
Smart Business in the Digital Academy (eMasterclass)
SQL (Beginner)
VBA for Excel (Beginner)
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Award

1st Runner-up for​ the SUSS Marketing Research Challenge 2021​​
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