Singapore Airlines AppChallenge 2022
The Singapore Airlines AppChallenge is an annual event that drives open innovation with an exclusive opportunity for participants to curate innovative digital solutions for real-world business challenges.
In 2022, I challenged myself to the Seamless Customer Experience category and qualified for the Top 11 Finalist out of 110 teams across 15 countries. Along with my team member, we analysed the problem statement and proposed an integrated solution, Krissy, to improve the stickiness of the new Inflight Entertainment features.
*Note: In respect of the competition and hosting organisation's rules, several collaterals (e.g., slides, prototypes) were omitted to protect intellectual property.
THE IDEATION PROCESS
To solve the problem, we effectively identified the goals of Singapore Airlines in implementing the digital solution:
- Improve the take-up rate of new IFE features to maintain competitiveness for inflight experience
- Motivate passengers to immerse in new digital experiences and embrace an exciting escapade on SIA's Inflight Entertainment
- Integrate new revenue streams for the enhanced IFE solution to drive business goals
Limitations: Aircraft modification is not feasible due to high costs and implementation process.
Therefore, a gamification approach was utilised to guide passengers through the integrated app solution. To better understand the necessary gamification features, we analysed competitors' offerings such as Emirates and Qatar Airways. Then, we substantiated our ideas with market research and past studies.
THE PITCH
Prior to the pitch, I connected with the NUS Enterprise mentors to prepare and enhance key elements of our pitch such as USPs and the core value that we can bring to Singapore Airlines.
One valuable piece of advice would be to eliminate videos and slides to ensure that the audience's attention is directed to the team members. Moreover, we utilised effective visuals to help illustrate our solutions.
FINAL PRODUCT
The solution was showcased via GIFs and emphasized the key benefits of Krissy.
Keen to give Krissy a try? Exploration starts from the clouds. Stretching beyond traditional airlines’ service, Krissy helps passengers to indulge in a variety of innovative IFE features and it helps SIA remain connected to the passenger in the post-flight experience.
Reach out to me! I'm working on the solution/interface ;)
